Privacy Policy

This Privacy Policy describes how aqualibu.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, would like more information about our privacy practices, or would like to make a complaint, please contact us by email at support@aqualibu.com or by mail using the details provided below:

Collection of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” Please see the list below for more information about what Personal Information we collect and why.

  • Device information
    • Purpose of collection: to load the Site correctly for you, and to perform analysis on Site usage to optimize our Site.
    • Source of collection: Automatically collected when you access our Site using cookies, log files, web beacons, tags or pixels .
    • Disclosure for a business purpose: shared with our processor Shopify.
    • Personal Information Collected: web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site .
  • Ordering information
    • Purpose of collection: to provide you with products or services to fulfill our contract, process your payment information, arrange for shipping and provide you with invoices and/or order confirmations, communicate with you, review our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify.
    • Personal Information Collected: name, billing address, shipping address, payment information (including credit card numbers) , email address and telephone number.
  • Customer Support Information
    • Purpose of the collection
    • Source of collection
    • Disclosure for a business purpose
    • Personal Information Collected
    • Purpose of collection: to provide customer support.
    • Source of collection: collected from you
    • Disclosure for a business purpose
    • Personal Information Collected

Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us at the address above to request its deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy .
  • We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information we receive, or otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (to which you may consent, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .

You may opt out of targeted advertising by:

  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • Additionally, you may opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/ .

    Use of Personal Information

    We use your Personal Information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services and offers.

    Legal basis

    Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following legal bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • Protect your vital interests;
    • Perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.

    Retention

    When you place an order through the Site, we will retain your Personal Information in our records unless and until you ask us to delete this information. For more information about your right to deletion, please see the 'Your Rights' section below.

    Automatic decision

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) where such decision-making produces legal effects concerning you or otherwise significantly affects you.

    Us NO We engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

    Services that include elements of automated decision-making include:

    • Temporary blacklist of IP addresses associated with repeatedly failed transactions. This blacklist persists for a few hours.
    • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a few days.

    Your rights

    GDPR

    If you are an EEA resident, you have the right to access Personal Information we hold about you, port it to a new service, and ask that your Personal Information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us using the contact information above.

    Your Personal Information will initially be processed in Ireland and then transferred outside of Europe for further storage and processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR White Paper: https://help.shopify.com/en/manual/your-account/privacy/GDPR .

    CCPA

    If you are a California resident, you have the right to access Personal Information we hold about you (also known as the “Right to Know”), port it to a new service, and ask that your Personal Information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us using the contact information above. 

    If you wish to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

    Cookies

    A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use several different types of cookies, including functional, performance, advertising and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means that you do not have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information about how people use the website, for example whether it is their first visit or whether they are a repeat visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Cookies Necessary for the Operation of the Store

    Name Function Duration
    _ab Used in connection with admin login. 2y
    _secure_session_id Used in connection with browsing through a store. 24h
    _shopify_country Used in connection with the checkout process. session
    _shopify_m Used to manage customer privacy settings. 1y
    _shopify_tm Used to manage customer privacy settings. 30min
    _shopify_tw Used to manage customer privacy settings. 2w
    _storefront_u Used to facilitate updating of customer account information. 1min
    _tracking_consent Tracking preferences. 1y
    c Used in connection with the checkout process. 1y
    cart Used in connection with the shopping cart. 2w
    cart_currency Used in connection with the shopping cart. 2w
    cart_sig Used in connection with the checkout process. 2w
    cart_ts Used in connection with the checkout process. 2w
    cart_ver Used in connection with the shopping cart. 2w
    checkout Used in connection with the checkout process. 4w
    checkout_token Used in connection with the checkout process. 1y
    dynamic_checkout_shown_on_cart Used in connection with the checkout process. 30min
    hide_shopify_pay_for_checkout Used in connection with the checkout process. session
    keep_alive Used in connection with buyer location. 2w
    master_device_id Used in connection with merchant login. 2y
    previous_step Used in connection with the checkout process. 1y
    remember_me Used in connection with the checkout process. 1y
    secure_customer_sig Used in connection with customer login. 20y
    shopify_pay Used in connection with the checkout process. 1y
    shopify_pay_redirect Used in connection with the checkout process. 30 minutes, 3w or 1y depending on the value
    storefront_digest Used in connection with customer login. 2y
    tracked_start_checkout Used in connection with the checkout process. 1y
    checkout_one_experiment Used in connection with the checkout process. session

    Reports and Analysis

    Name Function Duration
    _landing_page Track landing pages. 2w
    _orig_referrer Track landing pages. 2w
    _s Shopify Analysis. 30min
    _shopify_d Shopify Analysis. session
    _shopify_s Shopify Analysis. 30min
    _shopify_sa_p Shopify analytics related to marketing and referrals. 30min
    _shopify_sa_t Shopify analytics related to marketing and referrals. 30min
    _shopify_and Shopify Analysis. 1y
    _and Shopify Analysis. 1y
    _shopify_evids Shopify Analysis. session
    _shopify_ga Shopify and Google Analytics analytics. session

    The length of time a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in a number of ways. Please note that deleting or blocking cookies may negatively impact your user experience and parts of our website may not be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in the “Tools” or “Preferences” menu of your browser. More information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through sites such as: www.allaboutcookies.org .

    Also, please note that blocking cookies may not completely prevent our sharing of information with third parties such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and use practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

    Complaints

    As mentioned above, if you wish to make a complaint, please contact us by email or by post using the details provided in “Contact” above.

    If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/ ]

    Last updated: May 2022

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